The theme that guided all design was “inspiring brilliance from within.” I intended that the theme had a double meaning: “within” can mean within a students’ mind and it can also mean within the school as a whole. I wanted to establish a micro/macro motif from the beginning.
For the yearbook cover, there are seven major color sections. Each of these colors is representative of a different grade within the school (Pre-K, K, 1, 2, 3, 4, 5) and once all colors are combined, it creates a full visual spectrum.
Words that guided all design were: phosphorescence, shine, light, gleam, luminosity and radiance.
For the main pages of the book, the same colors used in the cover’s light beam are same colors used throughout the book, and were specific to each grade’s section.
Light bursts and beams of light are featured in the background of each page.
About The Robert Moton Elementary Yearbook Series:
In efforts to give something back to the community, I assumed the role of yearbook advisor for Robert Moton Elementary from 2011 - 2014. As yearbook advisor, it was my responsibility to not only design three yearbooks, but coordinate every aspect of each of the three years’ publications. This includes everything from interfacing with school administration, keeping constant track of the school roster (both faculty and student body), payment collection, marketing efforts, yearbook pre-press production, end-of-year distribution, and the finally the design of the book itself.
Role: Yearbook Advisor, Art Director and Graphic Designer
For this school yearbook design, it was my intension to create something radically different from any other ‘standard’ elementary school yearbook. The theme that guided all design was “inspiring brilliance from within”. It was my intension that the theme had a double meaning: “within” can mean within a students’ mind and it can also mean within the school as a whole. I wanted to establish a micro/macro motif from the beginning.
For the yearbook cover, there are seven major color sections. Each of these colors is representative of a different grade within the school (Pre-K, K, 1, 2, 3, 4, 5) and once all colors are combined, it creates a full visual spectrum. Words that guided all design were: phosphorescence, shine, light, gleam, luminosity and radiance.
For the main pages of the book, the same colors used in the cover’s light beam are same colors used throughout the book, and were specific to each grade’s section. Light bursts and beams of light are featured in the background of each page.
