National Park Service Youth Program Marketing Campaign

Working with the National Park Service in efforts to increase the marketing of localized NPS youth programs, I singlehandedly conceptualized and executed an innovative marketing campaign based on SEG fabric and a portable display frame. A single park ranger can go to different venues and quickly set up a display promoting different NPS programs or events. I designed all SEG fabric messaging (including all photography), scouted and chose a suitable SEG printer and made sure the entire presentation was within NPS look-and-feel guidelines.

Project Details:
PROJECT: "First Bloom" SEG Marketing Campaign
CLIENT: National Park Service, United States Department of the Interior
ROLE: Art Director, Designer

More Information:
Exhibit Wall Presentation PDF for the NPS
SEG Fabric Concepts

Awards:
UNITED STATES DEPARTMENT OF THE INTERIOR 2012 CERTIFICATE OF RECOGNITION
PROJECT: "First Bloom" SEG Marketing Campaign
CLIENT: National Park Service
ROLE: Designer
PORTFOLIO: "First Bloom" Page

UNITED STATES DEPARTMENT OF THE INTERIOR 2012 CERTIFICATE OF RECOGNITION
PROJECT: "Youth Programs" SEG Marketing Campaign
CLIENT: National Park Service
ROLE: Designer
PORTFOLIO: "Youth Programs" Page

Special Recognition:
WBAL-TV News Interview (Link)

First Bloom Youth Garden Design Contest

Youth Programs

The ability for a single individual to assemble the display was crucial for the NPS along with the benefits of SEG fabric: washable, durable, easy to store, no glare or wrinkles and a green alternative to other graphic displays.

I wanted to provide the NPS with much-desired reconfigurability within different types of presentation environments, so I illustrated how tabletop displays can be used in conjunction with an SEG fabric backdrop.a

WBAL-TV News Interview

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