The brand name “Mizó” is a word derivative based on the Italian word “mezzo” which translates to “half” or “middle”. The product differentiation of Mizó is that it offers simple assembly with a unique snap-together connector in the middle (or in half) of each aluminum post.
5mm powder coated side leg with laser-cut Mizó logo.
Setup instructions supplied with the product.
About Mizó:
Mizó consists of two related products: Mizó Display and Mizó Counter. Mizó Display is a snap-together SEG exhibit frame. There are no tools required for assembly and it can be fully setup in less than 15 minutes. Mizó Counter is a tool-Free SEG folding counter. It can be ready to exhibit in 10 minutes and can easily support up to 200 pounds of weight.
Mizó consists of two related products: Mizó Display and Mizó Counter. Mizó Display is a snap-together SEG exhibit frame. There are no tools required for assembly and it can be fully setup in less than 15 minutes. Mizó Counter is a tool-Free SEG folding counter. It can be ready to exhibit in 10 minutes and can easily support up to 200 pounds of weight.
Role: Graphic designer for Mizó wordmark and most marketing collateral
For this project, I was tasked to created the visual product identification system for both Mizó and its sister product Plikó. I felt it was vitally important that the overall Plikó+Mizó product line share the same visual DNA and carry a consistent look-and-feel. This visual consistently is carried through with not only each word mark, but the photographic styles of each display graphic as well.
From the beginning of the project, I was given keywords from the marketing team like "international", "worldly" and "modern" for guidance and inspiration.
In keeping within the marketing department's "international" feel, the photographic style for each display graphic was that of something from a European fashion house or beauty magazine. Provocative and original, the display graphics feature attractive models in a decadently stylized manner. This uniquely "international" look-and-feel offers a stark visual contrast from any other competitor products that might be located next to each other in dealer showrooms.
Finally, the product name "Mizó" is a word derivative based on the Italian word "mezzo" which translates to "half" or "middle". The product differentiation of Mizó is that it offers simple assembly with a unique snap-together connector in the middle (or in half ) of each aluminum post.
Primary Responsibilities:
- Created the initial conception, overall art direction and design for both Plikó and Mizó wordmarks
- Worked with the marketing department to determined stylized photographic theme for both Plikó and Mizó product lines
- Created several web advertisement graphics, e-mail signature graphics, web brief case....
- Created product setup instructions for both Mizó Display and Mizó Counter (using SolidWorks model through Dassault 3DVIA Composer)
Secondary Responsibilities:
- Working with the industrial design department, the wordmarks needed to have strong reproductive values from different machining techniques. These techniques included laser cutting in aluminum and steel as well as rotomolded plastic for its traveling case
- Created the word derivative name Mizó
- Worked with legal team providing visual assets for trademark process
