The brand name “Plikó” is a word derivative based on the Latin word “plic” which
translates to “fold”. The product differentiation of Plikó is that it neatly folds offering unparalleled simplicity in assembly and disassembly of a SEG display frame.
translates to “fold”. The product differentiation of Plikó is that it neatly folds offering unparalleled simplicity in assembly and disassembly of a SEG display frame.
3mm anodized aluminum side plate with laser-cut Plikó logo.
Plastic rotomolded case with raised Plikó logo.
About Plikó:
Plikó Display is a tool-free SEG exhibit frame. There are no loose pieces and no tools are required for assembly. It can be fully setup in less than 10 minutes. It has a related product called Mizó.
Plikó Display is a tool-free SEG exhibit frame. There are no loose pieces and no tools are required for assembly. It can be fully setup in less than 10 minutes. It has a related product called Mizó.
Role: Graphic Designer for Plikó brand identity, wordmark logo and most marketing collateral
For this project, I was tasked to created the visual product identification system for both Plikó and its sister product line Mizó. I felt it was vitally important that the overall Plikó+Mizó product line share the same visual DNA and carry a consistent look-and-feel. This visual consistently is carried through with not only each wordmark, but the photographic styles of each display graphic as well.
From the beginning of the project, I was given keywords from the marketing team like "international", "worldly" and "modern" for guidance and inspiration.
In keeping within the marketing department's "international" feel, the photographic style for each display graphic was that of something from a European fashion house or beauty magazine. Provocative and original, the display graphics feature attractive models in a decadently stylized manner. This uniquely "international" look-and-feel offers a stark visual contrast from any other competitor products that might be located next to each other in dealer showrooms.Finally, the product name "Plikó" is a word derivative based on the Latin word "plic" which translates to "fold". The product differentiation of Plikó is that it neatly folds offering unparalleled simplicity in assembly and disassembly of a SEG display frame.
Primary Responsibilities:
- Created the initial conception, overall art direction and design for both Plikó and Mizó wordmark
- Worked with the marketing department to determined stylized photographic theme for both Plikó and Mizó product lines
Secondary Responsibilities:
- Working with the industrial design department, the wordmarks needed to have strong reproductive values from different machining techniques. These techniques included laser cutting in aluminum and steel as well as rotomolded plastic for its traveling case
- Worked with legal team providing visual assets for trademark process
