With over 150 microsites designed for various components within AGAM Modular System, I created a wide variety of sites including new product announcements, yearly new product collections, trade show announcements, and follow-up thank you emails. The microsites served to compile many multiple assets including video, animation, interactive 3D models, CAD blocks and PDF documents. Since the AGAM Modular System is a series of compatible pieces, these microsites linked to compatible system components. I used extensive analytics to determine which extrusions and components get the best traction as well as determine which particular asset was the most viewed by the audience. Along with design and coding responsibilities, I was also responsible for the majority of copywriting and editing.
I was able to create, deploy and manage many new product microsites. These microsites harnessed interactive media, 3D models, video and PDF content.
I monitored all SEO, Google Analytics and Adword campaigns related to each specific microsite. The analytic insight helped determine what new products had strong traction and influenced future product development trends.
